This Vegan Shrimp Is The Next Thing To Get Deliriously Excited About

Did you know that shrimp is the no 1 consumed seafood in the US?

I can absolutely see why. It just tastes good. You may have seen me say time and over again that I gave up meat overnight, and I never looked back. Well, it was a whole different story with seafood. I did struggle with it, just because I’ve always loved the taste so much. I can absolutely relate to people saying they are trying to go vegan, but find it so hard to give up sushi! I am over this now, but would I miss a chance for a vegan shrimp substitute? I don’t think so…

This is why meat substitute news is not such a big deal for me personally (except for the fact that I am glad more options mean more meat eaters might give veganism a try), but when it comes to vegan shrimp – I get seriously excited!

Also check out New Pea Vegan Milk With True Potential To Wipe Out Dairy

New Wave Foods is a California company that’s dedicated to sustainable seafood. They create substitutes that taste just like the real thing, without destroying the environment — hence the genesis of their man-made shrimp substitute, known as Shr!mp.

This high-protein, low-fat treat is made in a laboratory by baking red algae and a plant-based protein powder. 

The company claims “Shr!mp,” has the same taste, and even the same texture and shape, as the original.


The team tried several variations to get the taste and texture right, but early experiments turned out like a gelatinous cube. The breakthrough came when the New Wave Foods team considered that a certain type of red algae in shrimp’s diet give them their distinctive pink color, as well as some of their flavor. So, the team thought:

Why not go straight to the source and eat algae rather than shrimp?

Algae are sustainable – easy to grow and easy on the environment.

After committing to red algae the team went through different iterations in the lab to get the taste, texture and nutrition profile just right.

Founders Dominique Barnes and Michelle Wolf originally envisioned Shr!mp as a sustainable means to combat the environmental damages of the shrimping trade as well as its human rights abuses: The industry is said to employ hundreds of de-facto slaves in developing countries to peel the delicacy for Western markets.

Shr!mp is expected to become available in 2017, and several UK kosher restaurants have already said they will serve it, as long as it gets certification.

Read more on this here and here.

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