The chain made famous for its coffee is taking steps to beef up its food business, by offering more gluten-free and vegan food options across U.S. stores starting Tuesday, according to a press release.
Last Tuesday, the coffee giant also announced the launch of a vegan-friendly sprouted grain bagel,
an organic avocado spread, two new fruit-filled yogurt parfaits and a peanut butter cup cookie. All of these items will be available in Starbucks’ U.S. stores starting Tuesday, the release said, just in time for the change of seasons.
In its latest quarterly earnings release, Starbucks reported sales from food and other consumer packaged goods of $661.2 million, up 6.3 percent from $622.3 million during the same period one year earlier. In its U.S. stores alone, Starbucks said revenue from the food segment grew 15.2 percent year over year.
“I don’t see that this will have a dramatic impact on [Starbucks] sales but will help more with retention of customers,”
Tristano explained. “This is designed to build trust with customers so they respect your brand.”
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