This year has seen a rise in popularity in vegan sausage rolls – but one supermarket has now taken the savoury snack a step further.
Not only has Morrisons recently launched its own vegan sausage roll, it’s now gone and release a version that’s a foot long.
It weighs a whopping 466g and the massive plant-based pastry treat is double the length of some high street versions and nearly four times the weight.
“Our original footlong sausage roll caught the imagination of the nation so we’ve worked hard to make sure everyone—including vegans—can now tuck into our creation,” Morrisons’ Pie Expert Steven Halford told Metro UK. “Sharing is optional.” UK’s vegan sausage roll craze was started by convenience chain Gregg’s when it launched the vegan version of the iconic savory pastry at select locations in January before expanding it to its more than 1,950 locations in March.
In July, Gregg’s reported that its underlying profits increased by a whopping 58 percent in the first half of the year, thanks in large part to its Quorn-stuffed vegan sausage rolls. Other retailers took note of Gregg’s’ success and launched their own versions of the snack, including supermarket giant Tesco and British brand Wall’s Pastry—a 233-year-old company previously focused on making meat-based sausage rolls.
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About The Author
Joyce is a passionate vegan activist and has a BSc in Nutrition from the University of Washington. Except for discovering and reporting breaking vegan news and top industry stories, she is now pursuing a full medical degree, which she believes will give her more credibility while spreading the vegan message, and inspiring people to live a healthier cruelty-free lifestyle.