A survey has revealed that almost 30 percent of people in the US are happy to go without turkey or another meat for their Thanksgiving meal.
The study was conducted on behalf of plant-based meat company The Meatless Farm Co. — which has products available in the US, UK, Canada, Europe, and the UAE.
Turkey is typically the meal of choice for those celebrating Thanksgiving, but this tradition is changing with the younger generation.
The research shows that those aged 25 to 34 are the most likely to consider a meat-free Thanksgiving meal, with 45 percent of people in this age range saying that they might. 43 percent of respondents aged 18 to 24 also gave a compassionate thumbs up.
People aged 55 – 64 are less likely to go meat-free for their holiday meal, with just 17 percent saying they are willing to give it a go. Only 14.4 percent of over 65’s say they could dine without turkey.
“Being mindful of how we live and eat has become a priority in today’s world”
“Small changes can have a big impact and it’s great to see that so many meat-eating Americans are taking action. If people switched even just one meal a week to meatless, they could make a big difference.”
Increasing awareness of the health implications of eating meat is a driving force behind people in the US making animal-friendly meal choices.
60 percent of people said they would choose to leave turkey off the table for health reasons, while only 13.7 percent cited animal welfare.
“Plant-based diets are currently very topical,” explained Vesth, “however for many people it isn’t a fad or about giving up meat altogether, it’s about finding a balance that is healthy, tasty and good for the planet.”
Joyce is a passionate vegan activist and has a BSc in Nutrition from the University of Washington. Except for discovering and reporting breaking vegan news and top industry stories, she is now pursuing a full medical degree, which she believes will give her more credibility while spreading the vegan message, and inspiring people to live a healthier cruelty-free lifestyle.