Oatly has launched a number of pop-up coffee shops across the UK to give out free vegan drinks.
Customers can enjoy free tea or coffee, made with Oatly’s Oat Drink, with hot chocolate also on offer.
“Are you in need of a wake-up call during that sluggish commute to work?” asked the oat milk brand, “Searching for an afternoon kick after a dull meeting? Or maybe you’re looking for a plant-based milk to help see you through Veganuary…”
“If that’s the case, then be sure to nab yourself a free sample of Oatly’s Oat Drink skinny, semi or whole from its oat- tacular pop-up coffee shop.”
The pop-ups are taking place in London, Glasgow, Bristol, Manchester and Brighton throughout January — click here to find your nearest one.
Oatly Sustainable Vegan Milk
The oat milk giant has said it hopes “the free giveaway will encourage even more people to make the switch from dairy to oat drink, which produces 73 percent less CO2e emissions than cow’s milk.”
In addition to the pop-ups, Oatly has also just launched a major new marketing campaign in time for Veganuary.
“If you find yourself thinking about oat drink on a bus in Manchester or imagining a more plant-based future on the streets of Glasgow, don’t worry,” said Micheal Lee, creative director at Oatly.
“It’s just our advertising trying to sell you on a cooler, cow-less and altogether more progressive way of life – through oats.”
Will you be heading down to your nearest pop-up for a freebie? Share on Social Media with your comment!
About The Author
Joyce is a passionate vegan activist and has a BSc in Nutrition from the University of Washington. Except for discovering and reporting breaking vegan news and top industry stories, she is now pursuing a full medical degree, which she believes will give her more credibility while spreading the vegan message, and inspiring people to live a healthier cruelty-free lifestyle.