On March 4, vegan cheese company Miyoko’s Creamery will begin a food truck tour across the United States to promote the brand’s new nut-free vegan cheddar and pepper-jack cheeses (created from oats, potatoes, and legumes) and cultured vegan oat-based butter.
Miyoko’s food truck will give away approximately 15,000 free grilled cheese sandwiches made with the new products. The tour will begin at Natural Products Expo West in Anaheim, CA and make 17 tentative city stops, including in:
Los Angeles, CA
San Francisco, CA
New Orleans, LA
New York, NY
Miyoko’s Creamery has yet to confirm exact dates for each city stop.
“We believe our new cheddar and pepper jack are game-changing and will do for cheese what Beyond and Impossible did for burgers by expanding the audience for vegan cheese to omnivores and flexitarians,” Miyoko Schinner, CEO of Miyoko’s Creamery, told VegNews. “What better way to prove that than by allowing people to taste the product first-hand—our Grilled Cheese Nation food truck tour is a fun way to get that done while building excitement and anticipation for our April product launch.”
In December, Miyoko’s shocked hundreds of unsuspecting cheese lovers at a grilled-cheese sandwich pop-up in San Francisco, where the brand served free sandwiches made with its vegan cheese and butter without telling customers they were vegan. In June, the brand is set to launch the cultured vegan oat-based butter in sea salt and garlic parm flavors and allergen-friendly cheeses in blocks, shreds, and slices.
Joyce is a passionate vegan activist and has a BSc in Nutrition from the University of Washington. Except for discovering and reporting breaking vegan news and top industry stories, she is now pursuing a full medical degree, which she believes will give her more credibility while spreading the vegan message, and inspiring people to live a healthier cruelty-free lifestyle.