DUNKIN’ REPORTS SALES SURGE AFTER ADDING BEYOND SAUSAGE SANDWICH TO MENU

Fast food chain Dunkin’ has reported a surge in sales following the addition of the Beyond Sausage Sandwich to the breakfast menu.

Dunkin’ recently shared that it has seen a 2.8 percent increase in sales, marking “the highest quarterly comparable sales growth in six years.”

“Successful Launch”

The chain says growth has been “fueled by espresso and cold brew sales, coupled with the successful launch of the Beyond Sausage Sandwich.”

“We’re happy with our first venture in this,” said David Hoffman, Dunkin’ CEO.

“The consumers are responding. I think we’ve tapped into somebody health-aware on a budget, and so we’re getting new consumers. I like what we’re seeing out of this.”

Beyond Sausage Sandwich

Made from Beyond Meat, the Sausage Sandwich is vegetarian as it comes, and can be made vegan by ordering without cheese or egg.

The sandwich was first trialed at Manhattan Dunkin’ stores in July of 2019. Following successful sales, the company decided to expand the option to more than 9,000 US locations in November.

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