American ice cream giant Ben & Jerry’s has been accused of false advertising in relation to claims that its ice cream is made from the milk of “happy cows.”

The complaint has been brought against the company by environmentalist James Ehler. Through the lawsuit, Ehler wants the ice cream brand to acknowledge that its milk often comes from “factory-style, mass-production dairy operations” — a fact that is not in line with what consumers have been told.

A spokesperson for Ben & Jerry’s has said that the company is unable to comment on pending lawsuits.

Ben & Jerry’s Caring Dairy

The ice cream giant has implemented a program called Caring Dairy, which requires farmers to go to a series of workshops designed to improve farming standards.

Although the program is in place, not all Ben & Jerry’s farmers are involved.

Environmentalist Ehler has highlighted that the company says its ice cream is “made with milk and cream sourced exclusively from ‘happy cows’ on Vermont dairies that participate in a special, humane Caring Dairy program.”

“In reality,” Ehler says, “only a minority percentage of the milk and cream in the products actually is sourced from these ‘happy cows’ on Caring Dairy farms.”

Vegan Ice Cream

Ben & Jerry’s launched its vegan frozen dessert range in 2016 after “large demand” from consumers. The dairy-free options include Chocolate Fudge Brownie, Chunky Monkey, and Coffee Caramel Fudge.

The vegan flavors are made with an almond base, and are currently available in the UK, US, Asia, and Australia.

Do you think Ben & Jerry’s have mislead consumers?

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