What’s better than enjoying an iced beverage on a hot summer day?
Knowing that part of the proceeds is going to charity!
Lady Gaga has partnered with Starbucks to promote four vegan iced drinks in the name of a great cause. For each drink sold, the company will donate $0.25 to Lady Gaga’s Born This Way Foundation and the Channel Kindness project. Founded by the pop icon, the Born This Way Foundation has a mission to create a more compassionate world that fosters mental wellness and self-care for youth.
The sales will specifically benefit the Channel Kindness project, which empowers young activists to report and recognize acts of kindness that all too often go unrecognized.
For this special promotion, Starbucks will offer its now-iconic Pink Drink and Ombré Pink Drink (their Cool Lime Refresher mixed with coconut milk and a splash of Teavana Shaken Iced Passion Tango) along with two all-new flavors: Violet Drink and Matcha Lemonade. The Violet Drink (just looking at the color, we know it’s gonna be Instagrammable) is a blend of blackberries, hibiscus, and coconut milk and Matcha Lemonade combines matcha green tea and lemonade.
For every Pink Drink, Ombré Pink Drink, Violet Drink, and Matcha Lemonade sold, Starbucks will donate $0.25 to Lady Gaga’s Born This Way Foundation and the Channel Kindness project.
Starbucks knows what’s up — Instagram’s kind of obsessed with (and let’s be real, we are too) all foods bright and colorful. That’s likely why they released their take on the “unicorn food” trend, the Unicorn Frappuccino, just last month. But this time, it’s for more than just the ‘gram. Starbucks’ strategy of offering an array of vibrant drinks in the name of charity is a pretty clever way of helping out youth.
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