“A vegan, a carnivore, a dietitian and a glutton sit at a table.”
That’s the Instagram bio for the burger chain that offers shakes, burgers and other casual fare, and now – The Impossible Burger. Bareburger has always had meat-free options on the menu, but the organic restaurant is taking it up a notch by offering the new burger that blurs the lines between vegan and carnivore.
also known as “the burger that bleeds.” Earlier this year, the meat-free patty had meat-eaters, vegans, and vegetarians lining up outside of Momofuku Nishi in hopes of getting a taste of its hyper-realistic goodness. The popularity of the burger led to it being added to three additional New York locations. Since the burger’s debut in 2016, it has also been featured on the menus of several California-based restaurants. This was great news for foodies in New York in California (and for anyone willing to travel for food), but for anyone not in the surrounding area, there was no easy way to satisfy their burger-curiosity … until now.
Bareburger is the first chain to feature the plant-based hamburger.
After seeing a news segment about the Impossible Burger around a year and a half ago, Euripides Pelekanos, Bareburger’s CEO and co-founder, sent an email to the Impossible Foods team because he was interested in partnering with the company, Pelekanos said at press event on Wednesday. Fast forward to 2017 and the burger is set to debut on the Bareburger menu, where it will be listed right next to the elk, bison and beef burgers — not next to the chain’s veggie-forward entrees.
With more people choosing to leave meat off the menu
due to health and environmental concerns, innovative plant-based options are swooping in to fill that demand. This is great news considering global demands for protein are at an all-time high and only stand to grow with the population – sadly, this is coming largely at great cost to the environment and animals. Providing hearty and healthy plant-based protein alternatives in a chain venue, like Bareburger means that more people can have access to options that are better for them and the planet as well.
It certainly seems like the times are changing — and the future of food is, no doubt, vegan.
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