Vegan yogurt that tastes like the ‘real thing’ could soon be possible as Chr. Hansen is renowned for their development of cultures which bring out the best taste in food yet meet the demands of increasingly selective consumers. This is aptly put by The Global Marketing Manager of Fresh Dairy, Lasse Vigel Joergensen as follows, “[a] product can be as healthy as you could possibly imagine; but if it doesn’t taste good, it will never take off. The good taste and the opportunity to choose between appealing flavors are what will keep consumers coming back.”
While there is an existing range of vegan yogurt alternatives –
usually made from coconut or soy – sometimes they pale in comparison to the yogurt that new vegans are familiar with. Chr. Hansen‘s new cultures come in response to the increasing demand for vegan-friendly foods and products, alongside a rise in health-conscious consumers. As the old saying goes, “if you don’t listen to your customers, someone else will.”
“As the market leader for starter cultures, we intensively study the new market needs
and track up-and-coming trends that change the food and beverage industry. Now we are ready to launch a series of cultures for dairy alternatives that enable the producer to make healthy plant-based products with the qualities we traditionally ascribe to dairy yogurt,” says Lasse Vigel Joergensen, Global Marketing Manager – Fresh Dairy.
“First and foremost our cultures bring the mild and fresh taste and smooth texture we know from yogurt into plant-based alternatives.
They produce safe and healthy products, and with a version of “world’s best documented probiotic” Bifidobacterium BB-12, we can bring the goodness of probiotics to consumers who do not consume dairy yogurts on a daily basis.”
The relationship between the gut and one’s health and general well-being is increasingly being recognized.
The gut, sometimes referred to as the second brain, is the single most important organ in keeping us healthy and delivers 70 percent of our immunity. BB-12 has been scientifically proven to support gastrointestinal health.
Two dairy alternative concepts have also been developed to present the new culture portfolio to customers: SoyFresh, which leverages on all the good qualities from yogurt, without stabilizers, and CoCoFresh, a trendy indulgence product based on coconut milk with a high-fat content.
Dea is passionate about pursuing gentle, pure living in all its forms. She’s a veg and fruit foodie, who loves to explore the healing properties of plant-based foods and then fully indulge in their sun-filled taste. She believes that “In the end, only three things matter: how much you loved, how gently you lived, and how gracefully you let go of things not meant for you.”