Luxury beauty brand Hourglass Cosmetics has announced that it’ll be pulling the plug on using any animal products in its products. Although they already have a few vegan offerings, they plan to be fully plant-based by 2020.
At the moment, the brand is promoting a campaign in partnership with the Nonhuman Rights Project, donating all proceeds from their vegan leather makeup bags to help the organisation to fight for legal protections for animals.
‘Luxury is a combination of innovation and integrity,’
says Hourglass Cosmetics CEO, Carisa James. ‘Our values have always been exemplified in our commitment to creating cruelty-free products. ‘If we are truly committed to being 100% cruelty-free, we shouldn’t have animal-derived ingredients in our products.’
As a result, the brand has committed to finding alternatives for beeswax, lanolin (wax secreted from sheep), and carmine (red dye from ground insect bodies). They’ll be joining the ranks of other cruelty-free makeup brands like Kat Von D and Glossier.
And if you can’t wait until 2020, here’s a little list of vegan makeup brands – proving that it’s actually really easy and accessible to be cruelty-free: Eyeko’; Charlotte; Tilbury; Illamasqua ; Lush; Korres ; Barry M; Glossier; Shiro.