I will not go in depth, exploring the effect of all of these, as each of these means has its own contribution to the vegan movement. But one thing that for sure is driving veganism into going mainstream are the entrepreneurs, who are absolutely kicking ass by creating buzz, making an ‘unpopular’ thing not just popular, but ‘cool’ and desired by the masses!
Starting a successful business gives you the ability to live a lifestyle people aspire to.
It also gives you the ability to cut massive checks to effective organizations and causes.
And if it’s an innovative vegan business? Well then the business itself is probably saving hundreds of thousands of animals per year.
Ethan doesn’t “hope” things change, he makes sure of it. And that’s what he’s doing as CEO of his company, Beyond Meat. Fooling meat-eaters left-and-right with the taste and texture that resembles a burger from a cow.
Investors include Leonardo Dicaprio, Biz Stone, Bill Gates, and TYSON FOODS.
Tyson Foods has abused more animals than almost anything that’s ever existed. Ethan got that company to invest in and work toward a vegan future.
Ethan is veganizing the meat industry! LOL!
Thank you, Ethan and everyone at Beyond Meat for everything you are doing to change the world for animals!
Dr. Uma Valeti
Dr. Uma Valeti is the person behind Memphis Meats, a startup backed by Bill Gates and Richard Branson.
The goal of Memphis Meats is “to change the way meat gets to your plate. We’re developing a way to produce real meat from animal cells, without the need to feed, breed and slaughter actual animals.”
The company has achieved so much success they were sued by Unilever, parent company of Hellman’s Mayonaise. The lawsuit claimed Hampton Creek couldn’t call their mayo “mayo,” since there’s no egg in it.
Unilever swiftly dropped the lawsuit, and then came out with their own vegan mayo.
Changing the game!
Hampton Creek is currently valued at over a billion dollars. And they also hold the designation as having the best caesar dressing in the history of mankind.
Florian & Shannon Radke
Florian and Shannon have been on Shark Tank, worked with companies like Nike and Heineken, advise up and coming silicon valley startups. And they just so happened to start the most amazing cinnamon roll chain in all of the world, Cinnaholic. And it’s 100% vegan.
Art is Constantin’s method of changing the world. He’s most notably become known for his “Vegan Club” project, where he brought massive celebrities, who are not known for being vegan, front-and-center as vegan advocates.
Veggie Grill is a restaurant chain based in LA that has quickly and dominantly taken over the west coast.
With a recent multi-million dollar influx of funding, they are now plotting their takeover of the rest of the country. With Chicago as their first target.
If you want someone to see how cool and delicious vegan is, you take them to Veggie Grill! And they are always amazed!
We’re excited for their future success with their new company, Powerplant Ventures, where they’re investing in and helping grow plant-based concepts into massive, successful brands.
He runs Pollution Studios, a creative studio in LA, where he produces and directs films, tv shows and music videos, hosts parties, and plots vegan world domination.
He’s worked with huge bands, actors, and also companies and organizations like Veggie Grill, Beyond Meat, Farm Sanctuary, and Gardein.
And if you run a vegan company or brand he will almost surely jump at the opportunity to work with you.
Jack and Suzy Welch
Suzy is the former Editor-In-Chief of Harvard Business Review, New York Times bestselling author, and currently serves as a Business Contributor on CNBC and NBC.
Jack is one of the most iconic executives in modern history, serving as CEO of GE from 1981 to 2001. During his time at GE, he grew the company 4,000%.
Together they’re an unstoppable force for vegan world domination. We’re not totally sure whether Jack is totally vegan or not. But we’re excited about everything they do.
Not only do they donate huge to the likes of Mercy For Animals and HSUS, and invest in plant-based companies like Memphis Meats. They’ve also hosted multiple fundraisers at their house to raise hundreds of thousands of dollars for Mercy For Animals.
Bill Maris and Tristan Prettyman
Tristan hit spot 24 on the Billboard 200 music charts as part of her ongoing career as a singer-songwriter.
She’s also now followed her passion into holistic health and integrative nutrition as a plant-based health coach. And we see her amazing food in our feeds all the time.
Bill is the founder and former CEO of Google Ventures, Google’s 3 billion dollar venture capital fund. And he was an early investor in Uber and Impossible Foods.
Recently Bill started a new venture capital fund, Section 32, where he invests in companies and inventors changing the way humans use technology and the way technology betters humanity.
Liz Dee and Nick Garin
Another power couple, to say the least.
Nick has a background in healthcare and managing data. And Liz is the Co-Owner and Executive Vice President of Smarties Candy Company. Yes, those smarties.
They teamed up to form Balene and Bjorn Capital, and they’re now also investing concepts like Memphis Meats, Purple Carrot, and Lighter.
Forbes 30 under 30, winner of Cupcake Wars on Food Network, 3 bestselling cookbooks, loads of tv appearances, and a new cookbook on the way.
And the animals are benefiting hugely from it. If you haven’t tried any of her recipes, you’re being weird! Stop that.
She’s clearly poised for further vegan world takeover, and we can’t wait to see what else she’s got up her sleeve.
Craig Cochran is straight up building a legit vegan restaurant empire based in NYC. He’s opened 3 locations of his quick-service restaurant, Terri.
But just recently Craig opened up a brand new high-end plant-based concept called, PS Kitchen. 100% of profits go to charitable causes Craig and his team believe in.
Every now and then there’s a story that particularly catches your attention. Dominick grew up in Chicago and was in a gang at 19.
He spent time in federal prison. And it was there he turned things around. He read over 30 books and gained a new outlook on life.
Now he’s a plant-based athlete and runs his own apparel line, Crazies and Weirdos. Dominick shows us what hard work and determination does.
Ashton and Denitsa
Ashton and Denitsa are trying to make a huge breakthrough for animals in a region of the world, where few voices for animals currently exist. They have launched a campaign to kick-start a much-needed change by eradicating barbaric traditions and saving millions of animals by educating mums and families, whilst also providing an alternative. To support their campaign, go here.
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